Can anyone come up with a believable phrase I might have used so I can blame this on autocorrect and keep my job?
You’re right! Our process is too slow. You’re the account director, you know best. So let’s streamline this puppy, and knock it out of the park. Let’s cut all that fat and clear all the obstacles to producing good work:
We’ll skip research and planning. You know the consumer, so we don’t need a brief. Your gut is better anyway. You don’t need a focus group to sit around and check your work. Dead weight every one of them.
And who needs those creative directors? All they do is come up with ideas. How hard is that?!! They are all overpaid windbags. They are out.
We’ll skip the copywriters. Those guys think they’re way too clever anyhow, what with their “grammer”, syntax, and spelling. You know what the ad should say.
We’ll tell the art director to stay at home. All we need is a car and a good-looking couple. None of that other stuff matters.
We’ll skip legal. Those people are always getting in the way. You’ve been at this for years. You know what’s what.
And those meddling producers! We’ll fire them all. They’re always saying “not for that money”. “not that fast”, and “it won’t work”. They need to stop being so negative and start being “solutions-oriented”. You’re a VICE PRESIDENT, and they only undermine your orders. You know in your gut what things should cost, so that’s the budget. And you know how long things should take, so you’ll make the timeline.
Finally, we’ll have good work done quickly and for a fair price. And your vision won’t get watered down by all those losers.